Virtual Product Development (VPD).

Flexibility. Productivity. Readiness. Quality. Competitiveness. These are the tactical areas towards main actions of our Italian Government are now addressed. A national global research and investment plan has been drawn and involves technical solutions and production processes. We want look towards a new way of concept, design and produce products: this is the 4th Design Revolution!

Throughout decades we assisted to the CAD revolution (70’s), 3D and CAM environment (1995), a revolution of knowledge (virtual and augmented reality) followed in 2000: now, from about 2015, we assist to the revolution made by the digital communication, where smart products are invented able to integrate with informatics devices and that make it possible a continuous interaction between designer and products.

Most of our national companies (95%) complain about weird processes, where modifications are slow and expensive; in 88% of them designers are overloaded, 84% of development programs are delayed, 73% of them overtake planned periods.

Information and data management is becoming more important and critical everyday in order to achieve a quick process of design where modifications and testing are rapid, sensitive and cost effective. Here is the aim of the Virtual Product Development (VPD): optimize the testing procedures in virtual environment with the goal of saving development time and costs, while simultaneously increasing the product quality.

VPD will cover all operations for the development, manufacturing, use, service and disposal of (mechanical) products, including all IT-supported and model-based processes as business-case-relevant data (economic models), workflow-oriented information (process models), technical characteristics and descriptions (functional models), and geometry information (design and mechanical analysis models, i.e. CAD and FEM).

This is one of the aims of our new Smart Production 4.0 lab which embraces VPD philosophy, processes and tools for the next generation of new products within the 4th Design Revolution.

Scientific Coordinators: Prof. Luca Collini, Prof. Alessandro Tasora.